Jaguar and Land Rover have announced plans for a new design facility using advanced audio visual technologies in an attempt to streamline and accelerate product development cycles.
The new ‘Virtual Reality Centre’ will allow engineering designers to see life-sized 3D models of the components and cars they are designing, thereby bypassing the need for physical prototypes.
The facility, which Land Rover and Jaguar claim is the most advanced of its kind in the world, will cost £2m and has been dubbed ‘the four walled cave’. Using projection power equivalent to eight high tech cinemas, the cave will be able to produce simulated vehicle interiors and interiors, all of which can be made to appear transparent.
The car development toolbox
Commenting on their plans, Al Kammerer, Product Development Director for Jaguar and Land Rover, said: "This is a key advance in our development toolbox. The awesome power of this project is unparalleled in our industry worldwide and will allow us to produce new vehicles on a much quicker timeline, to update and develop more responsively to customer trends and to be considerably more efficient as well."
The facility will be powered by eight Sony SRX-S105 high resolution projectors, the results of which are viewed using 3D glasses for ‘ultimate realism’.
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Date Published: December 14, 2007
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